Category archives: Advertising

  • diwali what?

  • nilgiri's restaurant wanted to wish all its customers happy Diwali so we decided to send a simple e-newsletter to its extensive database. Diwali is a Hindu festival of lights This was a genuine greeting, not an excuse to push product. The only problem is I didn't fully appreciate the finer nuances [...]
  • La prima volta per Prima Luna!

  • Gary, the owner of Prima Luna Restaurant, Randwick, rang me up on Wednesday, we met on Thursday and I photographed the restaurant on Saturday. The images are now ready (Sunday night). Gary wanted a mix of food, staff and restaurant images so we started at 3.30pm, a quiet time for the restaurant whi [...]
  • Shoot the chef and then what?

  • I am a finalist in the 2011 Shoot the Chef competition with the image below taken of Indian chef Ajoy Joshi of nilgiri's restaurant and Sydney Lord Mayor, Clover Moore. Honour and glory is all very well but how to actually promote the restaurant with this image? Better still, how to get free prom [...]
  • A kulfi poster

  • Kulfi is an Indian dessert, condensed milk ice-cream.. My brief was to create a poster within a fairly tight budget so I gave myself 1/2 a day to photograph and then design the poster. For the photos, I wanted to shoot the kulfis on a black plate in order to give them interest - a white ice-crea [...]